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December 2009

Design Artistry: An explanation from Steve Jobs

ON DESIGN ARTISTRY: When you’re a carpenter making a beautiful chest of drawers, you’re not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it. You’ll know it’s there, so you’re going to use a beautiful piece of wood on the back. For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.


This is a quote from Steve Jobs in a blog comment by Mark Sigal - the whole blog post is excellent but I thought this was apropos of my own goal in my work and photography.